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Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom with Patricia B. Seybold.
- 作者: Lindstrom, Martin 1970-
- 其他作者:
- 出版: London ;Sterling, VA : Kogan Page c2003.
- 主題: Advertising and children. , Brand name products. , Child consumers. , Marketing research.
- ISBN: 0749438673 (hbk.) :: US$47.38
- 書目註:Includes bibliographical references and index.
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讀者標籤:
- 系統號: 005103170 | 機讀編目格式