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Brandchild : remarkable insights into the minds of today's global kids and their relationship with brands / Martin Lindstrom with Patricia B Seybold ; research and strategy support by Millward Brown.
- 作者: Lindström, Martin 1970-
- 其他作者:
- 出版: London ; Sterling, Va. : Kogan Page c2004.
- 主題: Brand name products. , Child consumers. , Advertising and children. , Marketing research.
- 版本:Rev. pbk. ed.
- ISBN: 0749442840 (pbk) :: US$24.95
- 書目註:Includes bibliographical references and index.
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讀者標籤:
- 系統號: 005110508 | 機讀編目格式