行銷學原理 = Principles of marketing / 曾光華, 饒怡雲著
啟動創意的心智[DVD] [錄影資料] : 談影像、故事與創意思考 = Key to creativity : pictorial image, story, and creative thinking / 曾光華主講
與創意做朋友[DVD] [錄影資料] : 知識經濟與創意思考 = Befriend with creativity : knowledge economy and creative thinking / 曾光華主講
服務業行銷 : 品質提昇與價值創造 = Services marketing : quality enhancement & value creation / 曾光華著
消費者行為 : 洞察生活、掌握行銷 = Consumer behavior : life and marketing / 曾光華著
