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Marketing across cultures / Fons Trompenaars, Peter Woolliams.
- 作者： Trompenaars, Alfons.
- 其他作者：
- 其他題名：
- Culture for business series
- 出版： Chichester, West Sussex, England : Capstone c2004.
- 叢書名： Culture for business series
- 主題： Marketing.
- ISBN： 1841124710 (pbk.) :: US$16.95
- 書目註：Includes bibliographical references (p. 335-340) and index.
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讀者標籤：
- 系統號： 005125661 | 機讀編目格式
館藏資訊
The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.
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