詳細書目資料

資料來源: Google Book
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Marketing across cultures / Fons Trompenaars, Peter Woolliams.

  • 作者: Trompenaars, Alfons.
  • 其他作者:
  • 其他題名:
    • Culture for business series
  • 出版: Chichester, West Sussex, England : Capstone c2004.
  • 叢書名: Culture for business series
  • 主題: Marketing.
  • ISBN: 1841124710 (pbk.) :: US$16.95
  • 書目註:Includes bibliographical references (p. 335-340) and index.
  • 讀者標籤:
  • 引用連結:
  • 系統號: 005125661 | 機讀編目格式

館藏資訊

The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.

資料來源: Google Book
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