Food marketing to children and youth : threat or opportunity? / Committee on Food Marketing and the Diets of Children and Youth, Food and Nutrition Board, Board on Children, Youth, and Families ; J. Michael McGinnis, Jennifer Appleton Gootman, Vivica I. Kraak, editors.
- 其他作者：
- 出版： Washington, DC : National Academies Press c2006.
- 主題： Children--Nutrition. , Youth--Nutrition. , Food industry and trade. , Target marketing. , Health promotion. , Nutrition policy , Child consumers. , Food. , Adolescent , Advertising , Child , Diet. , Food habits. , Public Policy.
- ISBN： 0309097134 (hbk) :: US$54.95
- 書目註：Includes bibliographical references and index.
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讀者標籤：
- 系統號： 005128650 | 機讀編目格式
館藏資訊
Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.