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Tips and traps for marketing your business [electronic resource] / Scott Cooper, Fritz Grutzner, Birk Cooper
- 作者： Cooper, Scott W
- 其他作者：
- 出版： New York : McGraw-Hill c2008
- 叢書名： Tips & traps series
- 主題： Marketing.
- ISBN： 0071494898 、 9780071494892 、 9780071641449
- URL：
Click for full text (McGrawHill)
- 一般註：Includes bibliographical references and index
-
讀者標籤：
- 系統號： 005158497 | 機讀編目格式
館藏資訊
內容註
Gathering information -- Defining the scope of your business -- Defining your brand -- Who is your target? -- What is your message? -- Measuring performance -- Advertising and promotion -- Traditional media -- Publicity -- Interactive marketing -- Creating the customer experience -- Managing customer relationships -- Innovation : your marketing engine
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