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Customer satisfaction evaluation : methods for measuring and implementing service quality / by Evangelos Grigoroudis, Yannis Siskos
- 作者： Grigoroudis, Evangelos.
- 其他作者：
- 其他題名：
- Springer eBooks
- Methods for measuring and implementing service quality
- 出版： Boston, MA : Springer Science+Business Media, LLC 2010
- 叢書名： International series in operations research & management science ,139
- 主題： Consumer satisfaction--Evaluation--Statistical methods. , Consumer satisfaction--Evaluation--Data processing. , Marketing research--Statistical methods. , Economics/Management Science. , Operations Research, Mathematical Programming. , Operations Research/Decision Theory. , Business/Management Science, general.
- ISBN： 9781441916402 (electronic bk.) 、 9781441916396 (paper)
- URL：
電子書
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讀者標籤：
- 系統號： 005161117 | 機讀編目格式
館藏資訊
This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem. It presents an overview of the existing methodologies as well as the development and implementation of an original multicriteria method dubbed MUSA.
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