Advertising, subjectivity and the nineteenth-century novel : Dickens, Balzac and the language of the walls / Sara Thornton
- 作者： Thornton, Sara
- 其他作者：
- 出版： Basingstoke : Palgrave Macmillan c2009
- 叢書名： Palgrave studies in nineteenth-century writing and culture
- 主題： Dickens, Charles 1812-1870--Criticism and interpretation , BalzacHonor璽e de 1799-1850--Criticism and interpretation , Fiction--19th century--History and criticism. , Advertising in literature , Advertising copy--History--19th century , Books and reading--History--19th century , Reclame , Lezen , Romans
- ISBN： 9780230236745 、 023023674X
- URL：
access to fulltext (Palgrave)
- 書目註：Using the concept of the 'language of the walls' - an expression first used in 1855 - Sara Thornton explores the influence of advertising on the production and consumption of fiction from 1830-1870. Growing systems of advertising (on hoardings, posters, in periodicals and novels) were changing reading and writing practices - and bringing in their wake a new understanding of how the subject read and how language operated A modernist aesthetic was created by the random collaging of advertising which allowed new structures of thought to emerge. Novelists, journalists and copywriters in France and Britain were able to theorize their own engagement with the advert, and to comment upon its creative and destructive labour. They recognized that the subject hailed by the textand image of the rapidly evolving urban scape was in part constituted by that world of text, relying on it to be in the world. Moving betweenhistorical enquiry and theoretical analysis, Thornton traces the earlyrecognition of what we now call a 'virtual' world. She explains a crucial moment in print culture and proposes new readings of key texts by Dickens and Balzac Includes bibliographical references and index
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讀者標籤：
- 系統號： 005162356 | 機讀編目格式
館藏資訊
From 1830 to 1870 advertising brought in its wake a new understanding of how the subject read and how language operated. Sara Thornton presents a crucial moment in print culture, the early recognition of what we now call a 'virtual' world, and proposes new readings of key texts by Dickens and Balzac.
內容註
Contents -- Acknowledgements -- List of figures -- Introduction -- THE LANGUAGE OF THE WALLS: SPACES, PRACTICES, SUBJECTIVITIES -- Thoroughfares for Inscription -- Moving Text/Motion Pictures -- Montage, Mirageand the (Mis)behavior of Language -- Forms of Subjection -- The Makingof the Subject -- READING THE DICKENS ADVERTISER: MERGING PARATEXT ANDNOVEL -- The Floating Gaze -- 'Anti-Bleak House' -- Gothic Mechanisms of Advertisement and Novel -- BALZAC'S REVOLUTION OF SIGNS: ADVERTISEMENT AS TEXTUAL PRACTICE -- The Language of the Paris Walls -- The becoming virtual of C璽esar Birotteau -- Dissolving Literature: lost illusionsor great expectations? -- Conclusion -- Notes -- Bibliography -- Index