Benchmarking national tourism organisations and agencies [electronic resource] : understanding best practice.
- 其他作者：
- 其他題名：
- Advances in tourism research series.
- 出版： Oxford : Elsevier 2006.
- 叢書名： Advances in tourism research
- 主題： Tourism. , Electronic books
- 版本：1st ed.
- ISBN： 0080446574 、 9780080446578
- URL：
An electronic book accessible through the World Wide Web; click for information
- 一般註：Electronic reproduction. Amsterdam : Elsevier Science & Technology, 2009.
-
讀者標籤：
- 系統號： 005163642 | 機讀編目格式
館藏資訊
摘要註
This book examines comparative performance and best practice in National Tourism Organisations/ Administrations from extensive research carried out in 2003 and 2004. It compares qualitative and quantitative data in order to ascertain best performance. Analysis is contained in detail for eight National Tourism Organisations based in four Continents, comprising: Australia, Canada, France, Ireland, The Netherlands, South Africa and Spain. Each country is examined and analysed in the following key areas: Travel and Tourism Performance, Organisation of Tourism, The National Tourism Organisation, structure, Role, Staffing and Offices, Resources and Funding as well as providing case studies of good practice. The book includes methodology of the research and provides discussion and comment of the main roles and success formula in comparable National Tourism Organisations. . Useful, practical guide to government's involvement in tourism over the past decade or more . Brings insight from both the academic and practitioner markets . International Case Studies Useful, up-to-date and practical guide to governments' involvement in tourism over the past decade or more. Brings insight from both the academic and practitioner markets. International case studies.
內容註
Benchmarking - A range of approaches. Current trends and isssues: The rationale for states' involvement in tourism. Trends in tourism performance. Structure, legal status and the role of NTOs. Australia. Canada. France. Ireland. Netherlands. New Zealand. South Africa. Spain.