Business development in licensed retailing [electronic resource] : a unit manager's guide / Conrad Lashley and Guy Lincoln.
- 作者： Lashley, Conrad.
- 其他作者：
- 其他題名：
- Hospitality, leisure and tourism series
- 出版： Oxford : Butterworth-Heinemann 2003.
- 叢書名： Hospitality, leisure and tourism series
- 主題： Bars (Drinking establishments)--Management , Electronic books
- ISBN： 0750653345 、 9780750653343
- URL：
An electronic book accessible through the World Wide Web; click for information
- 一般註：Electronic reproduction. Amsterdam : Elsevier Science & Technology, 2009.
- 書目註：Includes bibliographical references and index.
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讀者標籤：
- 系統號： 005163694 | 機讀編目格式
館藏資訊
摘要註
'Business Development in Licensed Retailing: a unit manager's guide' details the indispensable skills and techniques needed to manage units within licensed retail organisations in a flexible and entrepreneurial manner. This book: Forms the basis of a complete course for a unit manager's development. Provides an overview of the range of skills needed for effective unit management. Supports the development of techniques with examples from existing best practice and case examples from companies such as JD Wetherspoon's, TGI Fridays and McDonald's amongst others. Business Development in Licensed Retailing considers the functional management techniques required at unit management level, covering recruitment, human resource management, operations, service quality and customer relations, financial measurement and analysis, promotions and strategic planning. The analysis systematically provides all the practical know-how you need to produce of a comprehensive business plan for your unit. Ending with a comprehensive case study that demonstrates all the aspects of business development working in a real-life scenario, the text is ideally suited for lecturers and management development personnel to use as a learning resource through which readers can apply the principles and techniques outlined. A practical guide to managing units in licensed retail Case studies from Wetherspoons, Scottish and Newcastle, Whitbread and Yates', amongst others, put the theory into practice.
內容註
Licensed retail management; Staff recruitment and selection; Working with people; Team leadership and motivation; Staff retention and turnover; Employee development and training; Managing customer service; Managing food production and delivery; Finance - accounting; Finance - planning and budgeting; Labour cost management; Marketing - understanding your business; Marketing - planning promotional activity; Preparing a business plan.