Handbook of hospitality strategic management [electronic resource] / edited by Michael Olsen, Jinlin Zhao.
- 其他作者：
- 其他題名：
- Handbooks of hospitality management
- 出版： Amsterdam ;London : Butterworth-Heinemann c2008.
- 叢書名： Handbooks of hospitality management
- 主題： Hospitality industry--Management , Strategic planning. , Electronic books
- ISBN： 0080450792 、 9780080450797
- URL：
An electronic book accessible through the World Wide Web; click for information
- 一般註：Electronic reproduction. Amsterdam : Elsevier Science & Technology, 2009.
- 書目註：Includes bibliographical references and index.
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讀者標籤：
- 系統號： 005163935 | 機讀編目格式
館藏資訊
摘要註
Handbook of Hospitality Strategic Management provides a critical review of mainstream hospitality strategic management research topics. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing strategic management research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. This book covers all aspects of strategic management in hospitality. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners. . Environmental scanning relating to the hospitality and tourism industry . Competitive methods of multinational companies of the world-wide hotel industry . Organizational structure and Human Resources . The role of technology in organizational structure . Leadership and managerial strategies . Communication, technology and change in hospitality concepts . Concept and strategy models.
內容註
The environment - essential skills for the hospitality manager; Industry critical success factors and their importance strategy; The investment process and managing strategy for the multinational; Hotel investment risk: What are the chances?; Determining the cost of capital; Real estate investments as a strategic choice; Industry wide competitive methods - the key construct of strategy, industry practices; Valuing; Intangibles as competitive methods; Pricing - strategic choices in creating value; Strategic alliances - strategic choices; Resource allocation decisions and organizational structure; Human resource management - high performance work practice systems as core competencies; The role of technology in organizational structure and as an important core competency; Strategy execution and implementation - realizing strategy through operations; The role of management information systems in executing strategy; Leadership - the critical competency in executing strategy; The organizational climate and its role in executing strategy; Communication and its role in executing strategy; The importance of alignment and how alignment is determined; Innovation and strategy implementation - the key challenge in today's competitive atmosphere; The role of change in executing strategy; Translating strategic direction into executical plans; Strategy models and their application to the developing world; Strategy models and their application to small and medium sized enterprises; Strategy models and their application to multinunit firms.