Introduction to sport marketing [electronic resource] / Aaron C.T. Smith.
- 作者： Smith, Aaron 1972-
- 其他作者：
- 其他題名：
- Sport management series (Oxford, England)
- 出版： Amsterdam ;Oxford : Elsevier Butterworth-Heinemann 2008
- 叢書名： Sport management series
- 主題： Sports--Marketing. , Sports--Marketing. , Electronic books
- 版本：1st ed.
- ISBN： 0750686855 、 9780750686853
- URL：
An electronic book accessible through the World Wide Web; click for information
- 一般註：Electronic reproduction. Amsterdam : Elsevier Science & Technology, 2010.
- 書目註：Includes bibliographical references and index.
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讀者標籤：
- 系統號： 005164011 | 機讀編目格式
館藏資訊
摘要註
Introduction to Sport Marketing is a highly accessible text that presents the key principles and tools of sport marketing. Written by an expert in sport management and marketing, it combines clear explanations with case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional, and government sectors of sport. In addition to addressing traditional sport marketing concepts, the text also offers a unique chapter on cutting edge ideas and technologies in new media sport marketing. Written for readers new to sport marketing or at the start of their careers, the text equips the reader with a strong knowledge basis.
內容註
Sport Marketing Introduction Sport Markets Sport Consumers Sport Marketing Opportunities Sport Marketing Strategy Sport Products Sport Pricing Sport Distribution Sport Promotion Sport Sponsorship Sport Services Sport Marketing and the New Media Sport Marketing Implementation and Control.