Tourism in the new Europe [electronic resource] : perspectives on SME policies and practices / edited by Rhodri Thomas, Marcjanna Augustyn.
- 其他作者:
- 其他題名:
- Advances in tourism research series.
- 出版: Amsterdam ;Boston : Elsevier 2007.
- 叢書名: Advances in tourism research
- 主題: Small business--Europe. , Tourism--Economic aspects--Europe. , Electronic books
- 版本:1st ed.
- ISBN: 0080447066 、 9780080447063
- URL:
An electronic book accessible through the World Wide Web; click for information
- 一般註:Electronic reproduction. Amsterdam : Elsevier Science & Technology, 2009.
- 書目註:Includes bibliographical references and indexes.
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讀者標籤:
- 系統號: 005164249 | 機讀編目格式
館藏資訊
摘要註
The book represents a state of the art review of key research on small firms in tourism in relation to European integration. It is, therefore, an essential resource for those engaged in research relating to tourism SMEs in transitional economies throughout the world. In addition, it is an essential purchase for the increasing number of students studying modules on small businesses as part of their final year undergraduate and postgraduate degree programmes. One of the key features of this book is its clear focus on breaking new ground by reporting recent research and theorising on small firms in tourism. In many cases, the analysis provided by contributors will carefully relate small business behaviour to issues of wider concern to tourism academics and policy-makers. It is also distinctive for its overt emphasis on contrasting European experiences. These characteristics contrast with the existing literature on small firms in tourism and hospitality, particularly in Europe. Previous literature achieved their aims by providing valuable syntheses of existing literature. Now that such 'taking of stock' has been undertaken, there is a demand for more overtly research-based texts that are nevertheless accessible to a wide audience. This book does exactly that. *Focuses on small firms in European tourism *Breaks new ground by being a research-based text that remains accessible to a wide audience *An excellent resource for those researching small business and tourism in transitional economies worldwide.
內容註
Small firms in the new Europe: an overview; Competitive advantage in virtual teams of e-Entrepreneurs: evidence from the European tourism and hospitality industry; The economic performance of the Slovak tourism businesses; Strategic imperatives for tourism SMEs in Europe; The role of SMEs in tourism development: An industrial district approach applied to Killarney, Ireland; Social enterprise in the UK Tourism industry; Scottish rural tourism enterprises and the sustainability of their communities: a local Agenda 21 approach; Tourism SMEs in the context of sustainability: a case study of Pomerania Voivodship, Poland; Developing rural tourism in Finland through entrepreneurship; Linking rural heritage and traditions with tourism SMEs in Slovenia; Strategies for small and medium sized hotels in the Slovak Republic; The Effectiveness of Promoting Package Tours by Polish Travel Agents; Encouraging enhanced customer relationship management in accommodation SMEs: the case of Seville, Spain; Motivation and business performance: a case study of tourism SMEs in Norway; Tourism SMEs in an aspirant member state: Turkey; Small business in the tourism and hospitality industry of Russia; Small firms in the new Europe: key issues, conclusions and recommendations.