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Timeshare management [electronic resource] : the key issues for hospitality managers / Tammie J. Kaufman, Conrad Lashley, Lisa Ann Schreier.

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摘要註

Vacation ownership is becoming a mainstream travel product. Continued growth based on number of units sold and an increasing number of international brands has placed this segment in a very strong position. As the market continues to grow there is an increasing demand for clear and engaging sources of information on the key issues and components of vacation ownership, from both hospitality management students and the public. This book updates hospitality students in this vacation sector, provides the key background information, explanation of the growth, the components to vacation ownership management and an overview of opportunities in vacation ownership management. Timeshare Management provides the understanding of the financing, marketing, sales, management, and human resource issues surrounding the subject - vital to any hospitality and tourism student.

內容註

Vacation ownership resort development: an overview The vacation owner The community Marketing vacation ownership resorts The 12-step sales process: part 1 The 12-step sales process: part 2 Points vs. weeks The role of exchange company Financing in the timeshare industry Managing service quality in timeshare operations Human resources in timeshare operations Condominium hotels Vacation ownership expansion.

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