The entrepreneur's guide to advertising [electronic resource] / James R. Ogden and Scott Rarick

• 作者： Ogden, James R
• 其他作者：
  • Rarick, Scott
• 出版： Santa Barbara, Calif. : Praeger c2010
• 叢書名： The entrepreneur's guide
• 主題： Advertising--Management , Marketing--Management. , Entrepreneurship , Small business
• ISBN： 0313365830 (e-book) 、 9780313365836 (e-book) 、 0313365822 (alk. paper) 、 9780313365829 (alk. paper)
• URL： An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information
  
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• 一般註：Includes index What is advertising, and how does it fit into the marketing plan?--Outside suppliers and other sources of help--Brand development--Developing your advertising plan--Media basics--Choosing and executing your media plan--Crafting your message--Integrating other marketing communications components into your executions--Putting the plan together and measuring its effectiveness--The future for entrepreneurial advertising
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• 系統號： 005166024 | 機讀編目格式