Southwest Airlines [electronic resource] / Chris Lauer
- 作者： Lauer, Chris , 1966-
- 出版： Santa Barbara, Calif. : Greenwood c2010
- 叢書名： Corporations that changed the world
- 主題： Airlines--United States--Management , Southwest Airlines Co
- ISBN： 0313378649 (e-book) 、 9780313378645 (e-book) 、 0313378630 (alk. paper) 、 9780313378638 (alk. paper)
- URL：
An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information
- 一般註：Includes bibliographical references and index An introduction to Southwest Airlines--The history of Southwest Airlines: founders and leaders--Southwest's unique corporate culture--A role model for other organizations--Satisfied passengers and frequent fliers--Love, freedom, and Southwest's corporate practices--Southwest's people and planes--Hiring and training: Southwest's university for people--Customer service, blogging, and security at Southwest--Leadership at Southwest
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讀者標籤：
- 系統號： 005166063 | 機讀編目格式
館藏資訊
Using the words of its own people, this intriguing book provides an in-depth look at the incredibly successful airline that changed the rules of the game with a no-frills business model and innovative corporate culture. Southwest Airlines turns in-depth interviews with the company's leaders, managers, employees, and passengers into a powerful case study of this highly successful, game-changing business. Ranging from the early days of the company to the present, the book covers the history of the airline and its founders, while also detailing the unique corporate culture that attracts employees and passengers alike. Throughout its history, Southwest has championed a culture that puts employees first, creating a productive workforce by hiring for "attitude before aptitude" (because skills can be taught) and allowing employees to be themselves at work. The founders' philosophies of "servant leadership" and a "fun-LUVing" attitude continue to attract employees and influence the company's daily work today. In detailing the airline's inner workings in the words of its own people, this book shows other companies how they can emulate Southwest's powerful business model and strategies, as well as its hiring practices and corporate culture.