Starbucks [electronic resource] / Marie Bussing-Burks
- 作者： Bussing-Burks, Marie , 1958-
- 出版： Santa Barbara, Calif. : Greenwood Press c2009
- 叢書名： Corporations that changed the world
- 主題： Coffee industry--United States , Organizational effectiveness--United States , Starbucks Coffee Company
- ISBN： 0313364591 (e-Book) 、 9780313364594 (e-Book) 、 0313364583 (alk. paper) 、 9780313364587 (alk. paper)
- URL：
An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information
- 一般註：Includes bibliographical references and index Origins and history of Starbucks--The founders and early management team--Strategies and innovations : the coffee culture--Guiding principles and coffee social responsibility--How Starbucks moved ahead of the competition--Financial results and Starbucks leadership--Controversy and coffee competition--Transition and future prospects
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讀者標籤：
- 系統號： 005166065 | 機讀編目格式
館藏資訊
Follow the history of Starbucks on its journey from one local retail store in Seattle to a global chain of coffeehouses found in more than 47 countries around the world. Starbucks tells the story of how a single retail outlet opened in 1971 became the world's largest chain of coffeehouses, and for that matter, one of the largest franchises of any kind, with over $10 billion in sales in 2008. Starbucks offers readers the opportunity to get to know this extraordinary corporation's leaders, employees, guiding principles, corporate innovations, competitive strategies, setbacks, and future prospects. Along the way, it explores a number of fascinating issues, including the company's pivotal decision to use Arabica beans instead of mass-produced coffee and its efforts to support sustainable coffee farming worldwide. The book also looks at how Starbucks is coping with the global economic downturn, detailing its recent initiatives to reduce costs, offer healthier food, and re-embrace its coffee-centered, customer-based roots.