Marketing literature : the making of contemporary writing in Britain / Claire Squires

• 作者： Squires, Claire
• 其他作者：
  • Palgrave Connect (Online service)
• 出版： Basingstoke [England] ;New York : Palgrave Macmillan 2007
• 主題： Literature publishing--Great Britain , Fiction--Publishing--Great Britain , Books--Great Britain--Marketing , English fiction--20th century--History and criticism.
• ISBN： 9780230593008 、 0230593003
• URL： access to fulltext (Palgrave)
  
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• 書目註：Marketing Literature is a timely, original and important study of the publishing of contemporary writing in Britain. It analyses the changing social, economic and cultural environment of the publishing industryin the 1990s-2000s, and investigates its impact on genre, format, packaging, authorship and reading. This innovative work includes case studies of Helen Fielding's Bridget Jones's Diary, Louis de Bern癡ires's Captain Corelli's Mandolin, Philip Pullman's His Dark Materials and David Mitchell's Cloud Atlas, and significantly extends our understanding of the circulation of literary fiction in a period of notable change. A must for all students of publishing history and contemporary writing, and for all those interested in finding out more about the success of theirfavourite books Includes bibliographical references (p. 215-231) and index
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• 系統號： 005170108 | 機讀編目格式