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Wonder woman : marketing secrets for the trillion-dollar customer / Iain Ellwood with Sheila Shekar

  • 作者： Ellwood, Iain
  • 其他作者：
  • 出版： Basingstoke [England] ;New York : Palgrave Macmillan 2008
  • 主題： Women consumers , Target marketing. , Market segmentation
  • ISBN： 9780230594036 (electronic bk.) 、 0230594034 (electronic bk.)
  • URL： access to fulltext (Palgrave)
  • 一般註：Description based on print version record
  • 書目註："Forget China, India and the internet: economic growth is driven by women"- The economist, 2006. "Women buy 80% of household purchases and 51% of online purchases"- Business week, 2004. "By 2010, women are expected to control Includes bibliographical references (p. 227-235) and index
  • 讀者標籤：
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  • 引用連結：
  • 系統號： 005170665 | 機讀編目格式

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內容註

Introduction -- The female brain -- Women's primary characteristics -- Researching women's needs -- Generation Y women -- Generation X women -- Baby Boomer women -- Marketing communications -- Effective brand experience design -- Touchpoint improvement

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