Places : identity, image and reputation / by Simon Anholt
- 作者： Anholt, Simon
- 其他作者：
- 出版： Basingstoke : Palgrave Macmillan c2010
- 主題： Place marketing. , Tourism--Marketing. , L癡anderimage , Tourismus , Standortmarketing
- ISBN： 9780230251281 、 0230251285
- URL：
access to fulltext (Palgrave)
- 書目註：Includes bibliographical references and index Place branding is happening. A new field of practice and study is inexistence and whatever wechoose to call it there can no longer be anydoubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding
-
讀者標籤：
- 系統號： 005171310 | 機讀編目格式
館藏資訊
內容註
1. Images of place : is this about marketing, or isn't it? -- 2. On image and trust -- 3. National identity : cause or effect? -- 4. Shouldplaces have simple images? -- 5. Sketches of national image and identity -- Pakistan and Mexico -- Kenya -- Denmark -- Italy -- Israel -- Switzerland -- Latvia -- America -- Albania -- Bilbao and Dubai -- Asia --China -- 6. When does marketing make sense? -- 7. Public diplomacy andplace branding : where's the link? -- 8. 'Brand Europe'--where next'? --How the world sees Europe -- Defining 'brand Europe' -- 9. Public sector, private sector -- 10. Themedia and national image -- The national media centre -- Bad press -- The question of deserved reputation -- Picking your battles -- 11. 'Is this about me?'--The critical issue of relevance -- 12. Someconclusions