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E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver
- 作者： Laudon, Kenneth C. 1944-
- 其他作者：
- 出版： Upper Saddle River, N.J. : Pearson Prentice Hall c2009
- 主題： Electronic commerce. , Internet marketing. , Information technology.
- 版本：5th ed.
- ISBN： 9780135027141 (pbk.) :: NT$1200.00 、 0135027144 (pbk.)
- 一般註：Includes bibliographical references and index
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讀者標籤：
- 系統號： 005174236 | 機讀編目格式
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摘要註
This comprehensive guide to e-commerce emphasizes the three major driving forces behind e-commerce, to provide a coherent conceptual framework for understanding the field: technology change, business development and social issues
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