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Advertising [electronic resource] : a cultural economy / Liz McFall.
- 作者： McFall, Elizabeth Rose.
- 其他作者：
- 其他題名：
- Culture, representation, and identities.
- 出版： London : SAGE Publications 2004.
- 叢書名： Culture, representation and identity series
- 主題： Advertising--History. , Advertising--Social aspects. , Electronic books
- ISBN： 0761942548 (cased) 、 0761942556 (pbk.) 、 9781412932899 (ebook)
- URL：
An electronic book accessible through the World Wide Web; click to view
- 一般註：Electronic reproduction. Palo Alto, Calif. : ebrary, 2009.
- 書目註：Includes bibliographical references and index.
-
讀者標籤：
- 系統號： 005174497 | 機讀編目格式
館藏資訊
Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch', but by the interaction of institutional, organisational and technological forces.
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