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The silver market phenomenon : marketing and innovation in the aging society / Florian Kohlbacher, Cornelius Herstatt, editors
- 其他作者:
- 出版: Heidelberg [Germany] : Springer c2011
- 主題: Marketing--Social aspects. , Population aging--Economic aspects. , Older consumers--Attitudes
- 版本:2nd ed.
- ISBN: 9783642143373 (hbk.) :: US$78.07 、 3642143377 (hbk.)
- 一般註:Includes bibliographical references
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讀者標籤:
- 系統號: 005193306 | 機讀編目格式