行銷學原理 = Principles of marketing / 曾光華,饒怡雲著
行銷學原理 = Principles of marketing / 曾光華, 饒怡雲著
為創意思考立基[DVD] [錄影資料] : 談掃除創意的障礙 = Foundation of creative thinking : breaking barriers to creativity / 曾光華主講
與創意做朋友[DVD] [錄影資料] : 知識經濟與創意思考 = Befriend with creativity : knowledge economy and creative thinking / 曾光華主講
行銷管理 : 理論解析與實務應用 = Marketing management : theory and applications / 曾光華著.
行銷管理概論 : 探索原理與體驗實務 = Essentials of marketing management : principles and practices / 曾光華著
