Predictive business analytics : forward-looking capabilities to improve business performance / Lawrence S. Maisel, Gary Cokins
- 作者： Maisel, Lawrence 1946-
- 其他作者：
- 出版： Hoboken, NJ : Wiley 2014
- 叢書名： Wiley & SAS business series
- 主題： Business planning--Statistical methods , Decision making--Statistical methods , Business intelligence.
- ISBN： 9781118175569 (hbk.) :: US$49.95 、 1118175565 (hbk.)
- 一般註：Includes bibliographical references and index
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讀者標籤：
- 系統號： 005207113 | 機讀編目格式
館藏資訊
內容註
Part one. "Why." Why analytics will be the next competitive edge -- The predictive business analytics model -- Part two. Principles and practices. Guiding principles in developing predictive business analytics -- Developing a predictive business analytics function -- Deploying the predictive business analytics function -- Part three. Case studies. MetLife case study in predictive business analytics -- Predictive performance analytics in the biopharmaceutical industry -- Part four. Integrating business methods and techniques. Why do companies fail (because of irrational decisions)?. Integration of business intelligence, business analytics, and enterprise performance management -- Predictive accounting and marginal expense analytics -- Driver-based budget and rolling forecasts -- Part five. Trends and organizational challenges. CFO trends