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Survey research methods / Floyd J. Fowler, Jr.

  • 作者: Fowler, Floyd J.
  • 出版: Los Angeles : SAGE 2014
  • 叢書名: Applied social research methods series ;1
  • 主題: Social surveys
  • 版本:5th ed.
  • ISBN: 9781452259000 (pbk.) :: US$56.48 、 1452259003 (pbk.) 、 9781483312408 (web pdf) 、 1483312402 (web pdf)
  • 一般註:Includes bibliographical references and index
  • 讀者標籤:
  • 引用連結:
  • 系統號: 005210885 | 機讀編目格式

館藏資訊

內容註

Types of errors in surveys -- Sampling -- Nonresponse: implementing a sample design -- Methods of data collection -- Designing questions to be good measures -- Evaluating survey questions and instruments -- Survey interviewing -- Preparing survey data for analysis -- Analyzing survey data -- Ethical issues in survey research -- Providing information about survey methods -- Survey error in perspective

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