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Content to commerce : engaging consumers across paid, owned and earned channels / Avi Savar
- 作者： Savar, Avi 1973-
- 出版： Hoboken, New Jersey : Wiley c2013
- 主題： Social marketing. , Internet marketing.
- ISBN： 9781118480182 (hbk.) :: US$24.95 、 111848018X (hbk.)
- 一般註：Includes bibliographical references and index
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讀者標籤：
- 系統號： 005211097 | 機讀編目格式
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Master the publishing and entertainment world's tools and techniques for content marketing successOver the last decade the convergence of media and technology has turned the marketing world on its hea
資料來源：
三民書局
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