Dynamics of competitive advantage and consumer perception in social marketing / Avinash Kapoor and Chinmaya Kulshrestha, editors.
- 其他作者：
- 出版： Hershey, Pennsylvania(701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : IGI Global [2014]
- 主題： Social marketing. , Marketing--Social aspects.
- ISBN： 9781466644311 (ebook) 、 9781466644304 (hbk.)
- URL：
電子書
- 一般註：Restricted to subscribers or individual electronic text purchasers.
- 書目註：Includes bibliographical references.
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讀者標籤：
- 系統號： 005212941 | 機讀編目格式
館藏資訊
摘要註
"This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher.
內容註
Marketing or social marketing: is there an identity crisis? / Avinash Kapoor, Chinmaya Kulshrestha Addressing healthcare on-line demand and supply relating to mental illness: knowledge sharing about psychiatry and psychoanalysis through social networks in Italy and France / Annamaria Silvana de Rosa, Emanuele Fino, Elena Bocci Millennium development goals: how can creative capitalism provide solutions? / P. Raj Devasagayam, Nicholas R. Stark, Nitin David Applying social marketing to healthcare: challenges and opportunities / Maria do Rosario Cabrita, Miriam Cabrita Dynamics of competitive sustainable advantage: a case of Patagonia's shared value and corporate social responsibility / Francesco Rattalino Place @-branding and European capitals: "city visiting cards" via municipal websites, virtual tours of significant places flying with Google Earth, and conversational exchanges about city-places experienced/imagined via social networks / Annamaria Silvana de Rosa, Elena Bocci Increasing the relevance of Masti condoms for consumers / Ashish Bhardwaj, Monica Bakshi, Sanjeev Dham A social network strategy for the social marketing of online courses and learning resources in higher education / Shalin Hai-Jew Strong value proposition through social media tools: a case of American Express / Avinash Kapoor, Chinmaya Kulshrestha Using social marketing to encourage the purchase of fuel-efficient vehicles / Lisa Watson, Anne M. Lavack Employing consumer perception insights to address dissonance and increase product acceptance: Freedom5 case study / Priyanka Joshi, Sanjeev Dham, Atul Kapoor Should I recycle or not?: effects of attitude strength and social pressure / Ineke Uyttersprot, Iris Vermeir Impact of corporate communication on consumer behavior: an exploring study / Saida Habhab-Rave How advertising beauty influences children's self-perception and behavior / Iris Vermeir, Dieneke Van de Sompel Cause-related marketing: consumer perceptions of philanthropic activity / Avinash Kapoor, Chinmaya Kulshrestha.