Internet mercenaries and viral marketing : the case of Chinese social media / by Mei Wu, Peter Jakubowicz and Chengyu Cao.
- 作者： Wu, Mei 1954 author.
- 其他作者：
- 出版： Hershey, Pennsylvania(701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : IGI Global [2014]
- 主題： Marketing--Social aspects--China. , Viral marketing--China. , Social media--China. , Internet--China. , Public relations--China.
- ISBN： 9781466645790 (ebook) 、 9781466645783 (hbk.)
- URL：
電子書
- 一般註：Restricted to subscribers or individual electronic text purchasers.
- 書目註：Includes bibliographical references.
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讀者標籤：
- 系統號： 005212979 | 機讀編目格式
館藏資訊
Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese “pushing hand” operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.
摘要註
"This book presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese "pushing hand" operation from the conceptual perspective of communications and viral marketing"--Provided by publisher.
內容註
Introduction Social media and viral marketing in China History of internet mercenaries Internet mercenary operation Viral messages Mainstream media as amplifier QQ group as organizational platform How to uncover "pushing hand" operations Policy concerns of internet mercenaries Conclusion.