Understanding the global market [electronic resource] : navigating the international business environment / Bruce D. Keillor.
- 作者： Keillor, Bruce David.
- 出版： Santa Barbara, Calif. : Praeger c2013.
- 主題： International economic relations. , International trade. , International business enterprises
- ISBN： 1440803021 (e-book) 、 9781440803024 (e-book) 、 9781440803017 (alk. paper) 、 1440803013 (alk. paper)
- URL：
An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for infor
- 書目註：Includes bibliographical references and index.
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讀者標籤：
- 系統號： 005214908 | 機讀編目格式
館藏資訊
This is an invaluable, applied "how to" guide to understanding the unique characteristics of the international business environment that provides critical information to all managers considering entering an overseas market. The global marketplace is a reality, yet there are virtually no books dedicated to understanding the international business environment. The accessible, practitioner-oriented information in this book provides businesspeople with the tools necessary to accurately analyze the complex global environment and the perspective to be successful in international markets. A resource for business managers as well as for college-level business students, the book covers all major areas of the international business environment, including the cultural aspects of international commerce environments as well as economic, political, and competitive challenges. Additionally, the author explains how a business entity can impact the market environment in which it operates.
內容註
The international business environment : an overview and newer perspectives (complexities and choices) Dealing with the social and cultural aspects of a new market Managing the physical environment : market selection and market entry The economic environment: a business perspective The political and legal environment : dealing with new markets and new rules The global competitive environment : playing to win.