Health program management : from development through evaluation / Beaufort B. Longest, Jr.
- 作者： Longest, Beaufort B. Jr.
- 其他題名：
- Managing health programs and projects
- 出版： San Francisco, CA : Jossey-Bass & Pfeiffer 2015
- 主題： Public health administration , Organizational change. , Health Planning--methods. , Health services administration. , Organizational Innovation. , Program evaluation , Total quality management.
- 版本：2nd ed.
- ISBN： 9781118834701 (pbk.) :: US$89.95 、 1118834704 (pbk.)
- 一般註：Preceded by Managing health programs and projects / Beaufort B. Longest Jr. 1st ed. c2004 Includes bibliographical references and index
-
讀者標籤：
- 系統號： 005222288 | 機讀編目格式
館藏資訊
摘要註
"Teaches students and managers how to develop, lead, and evaluate health programs to ensure quality outcomes. The focus is on the three core management concepts of strategy,design, and leadership, but time is also devoted to describing facilitative management activities integral to successful programs. Students will learn techniques for communication, decision-making, quality assurance, marketing, and program evaluation within the structure of the textbook's program management model"--Provided by publisher
內容註
The work of managers in health programs Developing and strategizing the future Designing for effectiveness Leading to accomplish desired results Making good management decisions Communicating for understanding Managing quality-totally Commercial and social marketing Program evaluation