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Sustainable development for the healthcare industry : reprogramming the healthcare value chain / Pierre A. Morgon, editor

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摘要註

This volume addresses the dynamics of sustainable development in the healthcare industry, covering all major aspects of the industry, including R&D, manufacturing, regulation, market access, commercialization, and general management. Healthcare markets are evolving under demographic and economic pressures. In mature markets, patients navigate highly complex provider and cash-strapped payer systems with limited control on healthcare quality and outcomes (as reflected by the absence of correlation between spending and patient satisfaction and outcomes). In developing markets, patients have limited awareness, access and ability to pay for healthcare. The pools of profit will progressively shift from prescription drugs to other product segments and to healthcare delivery, and these shifts will be different by region. As it is dealing with a R&D drought, a revenues deflation induced by patient expiries affecting primary care franchises, a portfolio mix evolution towards specialty care products designed for highly profiled patient populations and backed by complex scientific and medical data, the industry needs to identify which business targets are genuinely attractive for major or new investments. At the same time, development of new products and services must be tackled within the context of environmental sustainability. Rather than focusing on the traditional issues of innovation, cost management, and commercial effectiveness associated with growth, the authors?including leading academics and industry insiders?explore such emerging topics as: The mutations of the management of innovation, as it remains the DNA of the healthcare industry, driven by patient focus and the trend towards personalized medicine the need to foster patient-centricity along the entire value chain of the healthcare industry and company-wide, starting by listening to the voice of the patient earlier in the lifecycle of drug candidates the broad scope of issues related to improving access to ca

內容註

Sustainable development for the health-care industry : setting the stage / Pierre A. Morgon Can innovation still be the main growth driver of the pharmaceutical industry? / Alexander Schuhmacher The importance of understanding the 'lived experience' of patients in pharmaceutical development programmes / Kay Fisher Listening to the voice of the patient to facilitate earlier access to promising medicines : interview with Sjaak Vink / Pierre A. Morgon Drivers of the real-world data revolution and the transition to adaptive licensing : interview with Dr. Richard Barker / Pierre A. Morgon Sustainable development for the healthcare industry : vantage point from emerging economies / Satish Chundru Disease management in the perspective of sustainable growth in health-care system : is disease management a good business model for the sustainability of health-care system? / Fereshteh Barei-- Thoughts on sustainable health care...in a patient-centric society / Virgil Simons The biopharmaceutical industry as part of the solution for healthier, wealthier societies : interview with Dr. Eduardo Pisani / Pierre A. Morgon Sustainable development initiatives : examples of successful programs and lessons learned : interview with Dr. Franois Bompart / Pierre A. Morgon The challenges of sustainable development for the health-care industry : an examination from the perspectives of biomedical enterprises / Geoffrey Chun Chen Corporation's social responsibility : from the awareness of philanthropy to the demand of implementation / Vanessa Logerais

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