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Color forecasting for fashion / Kate Scully, Debra Johnston Cobb
- 作者： Scully, Kate
- 其他作者：
- 出版： London : Laurence King Publishing 2012
- 叢書名： Portfolio skills
- 主題： TColor in clothing--Forecasting , TFashion design , TFashion--Forecasting , TClothing trade--Forecasting
- ISBN： 9781856698801 (pbk.) :: US$29.86 、 1856698807 (pbk.)
- 一般註：Includes bibliographical references (p. 184-187) and index
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讀者標籤：
- 系統號： 005233230 | 機讀編目格式
館藏資訊
Colour is a powerful selling tool. It is the first thing to catch the consumer's eye in the shop window. Get the colour choice wrong and an entire range can stay on the racks. So, how do colours arrive on the catwalk or the sales floor - and why do different companies all seem to choose similar colours each season? The answer lies in the work of the huge colour forecasting industry. With case studies that show the industry at work, this book breaks down the forecasting process - from how to put together a colour palette to colour theory and the way that colours behave - and helps you to build the combination of research and intuitive skills that a successful designer or forecaster needs.
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