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Street marketing [electronic resource] : the future of guerrilla marketing and buzz / Marcel Saucet.
- 作者： Saucet, Marcel.
- 出版： Santa Barbara : Praeger 2015.
- 主題： Internet marketing. , Target marketing. , Consumers' preferences. , Relationship marketing. , BUSINESS & ECONOMICS / Marketing / General. , BUSINESS & ECONOMICS / Advertising & Promotion. , BUSINESS & ECONOMICS / E-Commerce / Internet Marketing.
- ISBN： 1440838399 (e-book) 、 9781440838392 (e-book)
- URL：
電子書
- 書目註：Includes bibliographical references.
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讀者標籤：
- 系統號： 005235118 | 機讀編目格式
館藏資訊
摘要註
"This compelling book shows companies new methods of marketing communication that will break through the noise created by the competition and allow them to differentiate their offerings and their brands"--Provided by publisher. "This title identifies obstacles impeding conventional communications campaigns in today's world; the most appropriate responses to these problems might in fact be new marketing concepts. What the book ultimately reveals are the key factors in a successful street marketing campaign"--Provided by publisher.
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