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The handbook of persuasion and social marketing [electronic resource] / David W. Stewart, editor.
- 其他作者:
- 出版: Santa Barbara, Calif. : Praeger 2015
- 主題: Social marketing. , Marketing--Social aspects.
- ISBN: 1440804052 (e-book) 、 9781440804052 (e-book) 、 1440804044 (alk. paper) 、 9781440804045 (alk. paper)
- URL:
電子書
- 書目註:Includes bibliographical references and index.
-
讀者標籤:
- 系統號: 005235122 | 機讀編目格式
館藏資訊
內容註
v. 1. Historical and social foundations v. 2. Conceptual, theoretical, and strategic dimensions v. 3. Applications and uses.
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