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Demand driven strategic planning [electronic resource] / Marcos Fava Neves.
- 作者： Neves, Marcos Fava.
- 出版： New York : Routledge 2013.
- 主題： Strategic planning. , Marketing--Planning , Business networks. , Electronic books
- ISBN： 9780203722343 (e-book : PDF)
- URL：
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- 書目註：Includes bibliographical references (p. [165]-173) and index.
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讀者標籤：
- 系統號： 005235356 | 機讀編目格式
館藏資訊
內容註
1. The company as an integrated network 2. Analyzing the company's environment and market (external analysis) 3. Analyzing the company and its competition (internal analysis) 4. Establishing company objectives 5. Strategies to reach the objectives 6. Product, service, brand and packaging decisions 7. Communication decisions 8. Distribution channels decisions 9. Sales force decisions 10. Price decisions 11. Budget and investment analysis 12. DDSP management and control.
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