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Sport brands [electronic resource] / Patrick Bouchet, Dieter Hillairet and Guillaume Bodet.
- 作者： Bouchet, Patrick
- 其他作者：
- 其他題名：
- Routledge sports marketing
- 出版： Milton Park, Abingdon, Oxon : Routledge 2013.
- 叢書名： Routledge sports marketing
- 主題： Sports--Marketing. , Professional sports--Economic aspects , Sports--Economic aspects. , Sports--Social aspects. , Sports administration. , Electronic books
- ISBN： 9780203114667 (e-book : PDF)
- URL：
Click here to view
- 書目註：Includes bibliographical references (p. [180]-189) and index.
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讀者標籤：
- 系統號： 005235584 | 機讀編目格式
館藏資訊
內容註
1. The great variety of sport brands 2. The tangible influence of sport brands 3. The intangible influence of sport brands 4. Subcultures, communities and sport brands 5. The economic and social value of sport brands 6. Sport brands' growth strategies 7. Sport brands' threats.
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