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Creating a sustainable brand [electronic resource] : a guide to growing thesustainability top line / Henk Campher
- 作者： Campher, Henk author
- 其他題名：
- DoShorts
- 出版： Oxford : Do Sustainability 2014
- 叢書名： DoShorts
- 主題： Relationship marketing. , Branding (Marketing) , Customer loyalty , Sustainability.
- ISBN： 9781910174074 (e-book) 、 9781910174081 (e-book)
- URL：
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讀者標籤：
- 系統號： 005237084 | 機讀編目格式
館藏資訊
摘要註
Sustainable brands may have started as 'doing less harm', butbrands today are supported by over a decade of phenomenal changesin sustainability. Today's sustainable brands are looking for theholy grail of sustainability -- a fusion of products and brandingthat can actually drive sustainability and also grow the businesstop line. This guide by sustainable brand expert Henk Campher isthe model for building a sustainable brand that will help you getthere
內容註
Creating a sustainable brand: a guide to growing the sustainability top line Abstract About the Author Acknowledgments Contents Part 1: The Changing World of a Sustainable Brand Part 2: The Birth of a Brand Part 3: The Anatomy of a Sustainable Brand Reference
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