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Planning, implementing, and evaluating health promotion programs : a primer / James F. McKenzie, Ph.D., M.P.H., M.C.H.E.S., Brad L. Neiger, Ph.D., M.C.H.E.S., Rosemary Thackeray, Ph.D., M.P.H.
- 作者： McKenzie, James F. 1948-
- 其他作者：
- 出版： Hoboken, USA : Pearson Higher Education c2017.
- 主題： Health Education. , Health planning. , Health promotion. , Health promotion. , Health planning. , Health Education. , Program evaluation , United States
- 版本：7th ed.
- ISBN： 9780134219929 (pbk.) :: US$176.20 、 0134219929(pbk.)
- 一般註：Includes bibliographical references (p. 433-458) and indexes.
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讀者標籤：
- 系統號： 005237617 | 機讀編目格式
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內容註
Health education, health promotion, health education specialists, and program planning -- Starting the planning process -- Models for program planning in health promotion -- Assessing needs -- Measurement, measures, measurement instruments and sampling -- Mission statement, goals, and objectives -- Theories and models commonly used for health promotion interventions -- Interventions -- Community organizing and community building -- Identification and allocation of resources -- Marketing : developing programs that respond to the wants and needs of the priority population -- Implementation : strategies and associated concerns -- Evaluation : an overview -- Evaluation approaches and designs -- Data analysis and reporting.
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