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The analytic hospitality executive : implementing data analytics in hotels and casinos / Kelly A. McGuire
- 作者： McGuire, Kelly Ann
- 出版： Hoboken, NJ : John Wiley & Sons 2017
- 叢書名： Wiley and SAS business series
- 主題： Hospitality industry--Management--Decision making , Hospitality industry--Statistical methods , Big data.
- ISBN： 9781119129981 (hbk.) :: US$45.00
- 一般註：Includes bibliographical references and index
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讀者標籤：
- 系統號： 005241709 | 機讀編目格式
館藏資訊
摘要註
"This book will help decision makers within the hospitality/gaming industries understand big data and analytics as they apply to their industry. It will provide practical tips for incorporating analytics into existing business processes as well as assist managers discover where they can drive value in their organization via advanced analytics. The book will also contain tips and tools for creating a strategic analytic culture as opposed to silos of analytic competence and it will help identify which data sources will provide value to their organization and how to turn that information into insights"--Provided by publisher
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