行銷管理個案 : 實務與決策導向 = Marketing management cases : practical and decision-making orientation / 曾光華著
行銷管理概論 : 探索原理與體驗實務 = Essentials of marketing management : principles and practices / 曾光華著
服務業行銷 : 品質提昇與價值創造 = Services marketing : quality enhancement & value creation / 曾光華著
消費者行為 : 洞察生活、掌握行銷 = Consumer behavior : life and marketing / 曾光華著
與創意做朋友[DVD] [錄影資料] : 知識經濟與創意思考 = Befriend with creativity : knowledge economy and creative thinking / 曾光華主講
