啟動創意的心智[DVD] [錄影資料] : 談影像、故事與創意思考 = Key to creativity : pictorial image, story, and creative thinking / 曾光華主講
服務業行銷 : 品質提昇與價值創造 = Services marketing : quality enhancement & value creation / 曾光華著
行銷管理 : 理論解析與實務應用 = Marketing management : theory and applications / 曾光華著.
行銷管理個案 : 實務與決策導向 = Marketing management cases : practical and decision-making orientation / 曾光華著
消費者行為 : 洞察生活、掌握行銷 = Consumer behavior : life and marketing / 曾光華著
