行銷學原理 = Principles of marketing / 曾光華,饒怡雲著
服務業行銷與管理 : 品質提升與價值創造 = Services marketing and management : quality enhancement & value creation / 曾光華著
啟動創意的心智[DVD] [錄影資料] : 談影像、故事與創意思考 = Key to creativity : pictorial image, story, and creative thinking / 曾光華主講
服務業行銷 : 品質提昇與價值創造 = Services marketing : quality enhancement & value creation / 曾光華著
行銷管理個案 : 實務與決策導向 = Marketing management cases : practical and decision-making orientation / 曾光華著
