行銷學原理 = Principles of marketing / 曾光華,饒怡雲著
與創意做朋友[DVD] [錄影資料] : 知識經濟與創意思考 = Befriend with creativity : knowledge economy and creative thinking / 曾光華主講
行銷管理個案 : 實務與決策導向 = Marketing management cases : practical and decision-making orientation / 曾光華著
行銷企劃 : 邏輯、創意、執行力 = Marketing planning : logic, creativity, implementation / 曾光華著
服務業行銷與管理 : 品質提升與價值創造 = Services marketing and management : quality enhancement & value creation / 曾光華著
