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Business in a virtual world : exploiting information for competitive advantage / Fiona Czerniawska and Gavin Potter
- 作者： Czerniawska, Fiona
- 其他作者：
- 出版： London : Macmillan Publishers 1998
- 版本：1st ed.
- ISBN： 0333721217 (hbk) :: US$39.93
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讀者標籤：
- 系統號： 005059607 | 機讀編目格式
館藏資訊
Information represents one of the key competitive weapons of the next decade, whether it takes the form of tracking the shopping habits of individual customers or changing the price of airline tickets minute by minute to take advantage of changes in demand. This book looks at the impact of this information revolution.
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