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Corporate-speak : the use of language in business / Fiona Czerniawsha
- 作者： Czerniawska, Fiona
- 出版： London : Macmillan Publishers 1997
- 版本：1st ed.
- ISBN： 0333674774 (hbk) :: US$39.93
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讀者標籤：
- 系統號： 005059608 | 機讀編目格式
館藏資訊
While there is substantial anecdotal evidence to indicate that language is one of the key determinants of corporate culture and that it plays a critical role in the management of change, very little has been written about this for the general business reader based upon practical experience. This book will be a powerful tool for business people, consultants and students for analysing and managing change within a business. It includes case study material.
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