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Introduction to communication studies / John Fiske
- 作者： Fiske, John
- 出版： Routledge 1983
- 版本：1
- ISBN： 0415027802 :: 222
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讀者標籤：
- 系統號： 005007582 | 機讀編目格式
館藏資訊
In the second edition of this widely-used introductory text John Fiske draws upon the main authorities in the field, from Shannon and Weaver's Communication Theory to Saussure's structural linguistics and Peirce's Semiotics. He examines the two main schools: seeing communication as the encoding, transmission, and decoding of messages; and viewing communication as the generation of meanings.
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