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Sport business in the global marketplace / Hans Westerbeek and Aaron Smith ; foreword by Kevin Roberts.
- 作者: Westerbeek, Hans.
- 其他作者:
- 出版: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan c2003.
- 主題: Sports--Economic aspects. , Sports--Marketing. , Globalization--Economic aspects.
- ISBN: 140390300X (hbk) :: US$37.50
- 書目註:Includes bibliographical references and index.
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讀者標籤:
- 系統號: 005092163 | 機讀編目格式